Sevā Siddhi Sukham — Service · Mastery · Wellbeing
These Terms of Use govern how you access and use the Pinch website and services. They form a legally binding agreement between Pinch Lifestyle Services Private Limited and you — the person choosing to invite Pinch into your home and your life.
Please read this document carefully. When you use our website, request a service, or enter into a membership with us, you are agreeing to everything set out here.
When we refer to you, your, or member, we mean any individual who uses our website or avails our services — including their authorised representatives. When we say Pinch, we, us, or our, we mean Pinch Lifestyle Services Private Limited.
If anything here is unclear, or if you have questions before signing up, please write to us at support [at] pinch.co.in. We are glad to speak with you.
Pinch exists for one reason: to give India's busiest families their time back. We take the cognitive weight of running a home — the remembering, the coordinating, the following up — entirely off your plate, so you can be present for the moments that matter most.
Everything we do is guided by Sevā Siddhi Sukham — Service, Mastery, and Wellbeing. This is not a tagline. It is the standard we hold ourselves to, every day, in every household we serve.
These Terms are not written to protect us from you. They exist to make the relationship between us clear — so that you know exactly what to expect, and we know exactly how to deliver it.
As Pinch grows and our services evolve, we may occasionally need to update these Terms. Any changes will be posted on our website and communicated to you in advance. Your continued use of our services following such communication will confirm your agreement with the revised Terms.
We encourage you to review these Terms periodically. If a change materially affects your membership, we will reach out to you directly before it takes effect.
The Pinch website is your window into who we are, how we work, and what we can do for your household. Through it, you can:
We grant you a personal, non-exclusive, non-transferable right to access and use the website for the purposes described above. This right is limited to personal, non-commercial use and is subject to these Terms.
Certain services or features may carry additional terms specific to that offering. We will always make these clear before you proceed.
Pinch provides comprehensive home concierge and lifestyle management services through three membership tiers — Pinch Home, Pinch Personal, and Pinch Premier — each designed to match a different level of household complexity and support need.
Services may include, but are not limited to:
Some services are delivered directly by Pinch's Lifestyle Managers. Others are arranged through our vetted vendor network and trusted third-party partners. In all cases, we take responsibility for the quality and experience of the service delivered. Where a third party is involved, we will inform you.
When you become a Pinch member, you will sign a separate Customer Agreement that governs the specific terms of your membership, service scope, and pricing. These Terms of Use sit alongside that agreement and apply to all your interactions with our platform and team.
To request services or begin a membership with Pinch, we will ask you to share certain information — including your contact details and household information. This allows us to build a real understanding of your home and your needs, so we can serve you with the depth and care that defines Pinch.
We ask that everything you share with us is accurate, complete, and up to date. Our ability to serve you well depends on it.
By providing your contact details, you consent to Pinch communicating with you via phone, WhatsApp, SMS, and email in connection with your service requests, membership, and any updates relevant to your household. We will not contact you for purposes unrelated to your membership without your explicit permission.
Pinch services are available to individuals who are 18 years of age or older.
Providing excellent service often requires our Lifestyle Managers, vetted vendors, or trusted partners to be present in your home. We will always coordinate access with you in advance, and every person who enters your home on Pinch's behalf has been screened and holds themselves to the conduct standards we set.
We treat access to your home as the privilege it is. Our Credo — the set of values that every Pinch professional commits to — places the privacy, security, and dignity of your household above all else.
Any specific instructions regarding home access, key holding, security systems, or household protocols should be shared with your Lifestyle Manager and documented in your Home Operating Manual.
Pinch operates on a fixed monthly subscription model. The membership fee applicable to your tier will be clearly outlined in your Customer Agreement at the time of onboarding.
We believe in transparent, consistent pricing. Our pricing reflects the actual depth of service we deliver — and we do not negotiate it downward, because doing so would require us to deliver less. We are not willing to do that.
In addition to your monthly membership fee:
If your circumstances change or you have concerns about your membership, the right conversation is with your Lifestyle Manager or our Customer Success team. We would rather find the right fit for you than hold you to an arrangement that no longer serves you.
The people who serve your household — whether Pinch Lifestyle Managers, our operations team, or our vendor partners — are professionals who carry the Pinch name and standard.
We ask that all interactions with them be respectful and considerate. Pinch does not tolerate discrimination of any kind — on the basis of race, religion, caste, national origin, gender identity, sexual orientation, disability, age, or any other characteristic protected under applicable law.
This is not merely a policy. It reflects something we believe deeply: that the dignity of the people who make your home run well is inseparable from the quality of the life they help you live.
All intellectual property associated with Pinch — including our name, brand identity, logo, website content, proprietary systems, software, and service methodologies — belongs solely to Pinch Lifestyle Services Private Limited and is protected under applicable trademark, copyright, design, and trade secret laws.
Nothing in these Terms transfers any intellectual property rights to you. Your membership gives you access to our services, not ownership of what makes them possible.
Pinch's Privacy Policy governs how we collect, store, and use information about you and your household. It forms part of these Terms and should be read alongside them.
We handle your data with the same care we bring to your home. The information you share with us — about your household, your preferences, your family — is used only to serve you better. It is never sold, never shared without your consent, and protected as rigorously as anything else we hold in trust.
If you have questions about how your data is used, or wish to exercise any rights over it, please contact us directly.
Pinch grants you a limited, revocable, non-exclusive, non-sublicensable licence to access and use our website and platform for the purposes of managing your membership and engaging with our services.
You may not:
Pinch is committed to delivering services of the highest quality. We take that commitment seriously and hold ourselves accountable for the experience we provide.
That said, we want to be honest with you about the limits of our responsibility:
We provide our services on the basis of the commitments expressly made in these Terms and in your Customer Agreement. Nothing here limits any rights you hold under applicable consumer protection legislation.
We trust the families we serve. And we ask that you use our services responsibly, and that you are honest with us about your household, your needs, and any circumstances that may affect service delivery.
You agree to hold Pinch harmless from any claims, damages, losses, or costs — including reasonable legal fees — arising from:
If something goes wrong — if we fall short of the standard we hold ourselves to, or if you have a concern about any aspect of your membership — please tell us. We want to hear it. We cannot improve what we do not know about.
We ask that complaints be raised as soon as reasonably possible. Our first commitment is always to resolve matters directly, through honest conversation and mutual agreement.
If a dispute cannot be resolved through negotiation, it will be referred to binding arbitration under the Arbitration and Conciliation Act, 1996. The seat of arbitration will be Chennai, and these Terms are subject to the jurisdiction of courts in Chennai, Tamil Nadu.
We genuinely value what you think. If you have ideas, observations, or suggestions about how we can serve you or your household better, please share them with us.
We will always take your feedback seriously and consider it carefully. While we may not be able to act on every suggestion, your input directly shapes how Pinch grows.
Unless we agree otherwise in writing, any feedback or suggestions you share with us may be used by Pinch for internal purposes without obligation to compensate or credit you. We hope this does not discourage you from sharing openly — it genuinely matters to us.
If you have questions about these Terms, wish to raise a concern, or simply want to speak to someone at Pinch, please reach out.
Pinch Lifestyle Services Private Limited
We are a small team that believes service begins before it is even requested. Your questions deserve a real answer from a real person — and that is what you will get.
Sevā Siddhi Sukham — Service · Mastery · Wellbeing
These Terms should be read alongside our Privacy Policy, which governs how we handle your personal data.
Read Privacy Policy