Step 1: Family Discovery and Ideation (Initial Consultation)
Every successful event begins with understanding the family's needs and wishes. Start with a Family Discovery Call or Meeting to gather key information:
Purpose and Vision: Discuss the purpose of the event. Is it a casual get-together to relax, or a formal celebration of a big achievement? What's the desired vibe (elegant, playful, traditional, ultra-modern)? If the event honours a person, what would make it special for them? Encourage family members to share their ideal outcomes — how do they want to feel and make others feel that day?
Must-Haves and Wish Lists: Identify any non-negotiables or specific requests. For example, the grandmother must have a small cake-cutting ceremony for her 80th, or the décor must include marigold flowers because it's auspicious. Sometimes clients have a vision board or references — take note of colour schemes or themes they mention ("Mom loves peacocks, can we include that motif?"). Also, ask about any don'ts, for example, no alcohol, or avoid red colour décor, etc., based on their preferences or cultural norms.
Guest Profiles and Sensitivities: Get an estimated guest list or at least types of guests: Is it immediate family only (and how many)? Will there be kids (and how many, what ages)? Any VIP guests or the elderly with special needs? Specifically ask about dietary restrictions (vegan, Jain, gluten-free, allergies), and mobility or health issues (do we need a wheelchair ramp or a quiet space for someone sensitive to noise?). Also, probe gently for any family dynamics to be aware of: for example, divorces or estranged relatives who might both attend (so you can seat them apart), recently bereaved family members who might be emotional, or anything that could affect comfort. Understanding these nuances allows you to pre-empt potential issues and ensure everyone feels included and comfortable.
Budget and Scale: While some HNI families may say "budget is not an issue," it's still wise to propose a budget range after understanding their expectations. Determine the scale — will this be a grand event with 100+ guests and professional catering, or an intimate family affair cooked in-house? This influences everything from venue setup to vendor hiring. Align on whether external vendors will be needed (caterers, decorators, entertainers) or if they prefer a low-key event.
Timeline Constraints: Ask if the family has any timing constraints beyond the event date, for example, "Relatives are flying in just one day before" (meaning setup might be chaotic if the house is also hosting guests) or "We have another function the next morning" (meaning cleanup must be prompt). These factors help in scheduling setup and teardown.
By the end of this discovery phase, you should summarise and confirm the event brief: "So, we're looking at about 50 people on 5th Oct, for a dinner celebrating Arjun's graduation, with a semi-formal vibe and some Punjabi cultural elements, definitely including Arjun's favourite chocolate cake and a surprise slideshow, staying within X budget — did I get that right?" Aligning expectations at the outset prevents miscommunications later.